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Willem Lambrechts

Managing Director
Drebbel
Member since
11 Feb 2013
Location
Ghent
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20
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Followed by John Sims, Martha Boyle and 5 others you follow
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Willem's opinions

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Willem Lambrechts

Sales for start- and scale-ups : 5 lessons learned

Lesson 1 : Sales should be on the top of your business plan! Do you remember the 4 P’s of the marketing mix? Product Price Promotion Place 3 out of the 4 factors refer to sales, only 1 to the product. The sales plan is as important as the product and the financial plan! Sales, as product development, has its cost. Never underestimate it and take ...

26 August 2020 /people /startups Fintech innovation and startups

Willem Lambrechts

How relationships change a sales funnel into a sales pipeline

“In 1898, E. St. Elmo Lewis developed a model that mapped a theoretical customer journey from the moment a brand or product attracted consumer attention to the point of action or purchase.” That is the first Google response I received when searching for “sales funnel theory started”. Funnily enough, Lewis did not talk at all about a sales funnel. ...

13 August 2020 /people /startups Digital Sales

Willem Lambrechts

The Loudest Voice

Governments are cautiously starting to relax the lockdown. Economic life, or what is left of it, starts picking up. Everybody is encouraged to “go digital” and work from home. That is probably fair enough for a lot of people conducting tasks that do not involve interactions with clients, suppliers, partners. But how about sales, or looking from th...

18 May 2020 /people /startups Digital Sales

Willem Lambrechts

NLP and Sales Part II : success has many fathers, failure is an orphan

A couple of years ago, I was involved, as a, or rather, as the sales rep in a multimillion Euro deal between a major bank and a young, very promissing, technology company. Obviously, as the sales rep I was just a member of the sales team that consisted of specialist sales, product manager, engineers and senior managers, each playing his or her ro...

06 March 2020 /startups Marketing in Financial Services

Willem writes about

  • artificial intelligence
  • security
  • regulation & compliance
  • people
  • wealth management
  • retail banking
  • sustainable
  • cloud
  • start ups
  • markets
  • covid-19

Willem's opinion archive

  • 2024 (1)
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  • 2019 (8)
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Latest groups joined by Willem

  • Financial Services Regulation

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