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alex-kreger
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Alex Kreger

Founder & CEO
UXDA
Member since
18 Aug 2016
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Riga
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Followed by John Sims, Martha Boyle and 5 others you follow
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Alex Kreger

Top 10 Myths about UX and UI Design in Banking and Fintech

Annually, thousands of digital financial services are launched around the world. Many of them do not achieve their goals. This is partly due to the design or, specifically, to the design approach of the creators. Many of these products could be successful if their creators took the right action at the right time and changed their approach to finan...

24 October 2017 /retail /devops Innovation in Financial Services

Alex Kreger

Ten Years of iPhone Success: What Could Banks Learn From Nokia’s Fall?

This year, Apple celebrates ten years since the iPhone launch. We can all agree that it changed the world in which we live. But, ten years ago, just a few months after the presentation of the iPhone, Forbes appeared with the title on the cover: "Nokia. One billion customers - can anyone catch the cell phone king?" Nobody was expecting wh...

05 October 2017 /retail /markets Innovation in Financial Services

Alex Kreger

User Experience Design and Behaviour Psychology Can Grow FinTech and Banking Products Sales

Every day, millions of people, both offline and online, do not make their desired purchases. Unfortunately, financial services is no exception. Let's try to figure out how businesses lose prospective customers who are willing and ready to pay for goods and services and how you can prevent this to grow your sales. Many years ago, I drastically ch...

12 June 2017 /retail /devops Innovation in Financial Services

Alex Kreger

Why User Experience Engineering is a Must in Financial Industry

The essence of user experience engineering There are millions of problems customers face every day. Any successful business starts with a solution-to-solve problem, but not every solution is usable enough to help customers. Service interface design ensures digital solution usability by matching solutions with user needs and psychology. Actually in...

12 January 2017 /retail /predictions Innovation in Financial Services

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