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Lorena Duguid

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Intanify
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Followed by John Sims, Martha Boyle and 5 others you follow

Latest opinions

Lorena Duguid

Protect your hard-earned image — trademarks in the modern age

"You can’t build a reputation on what you are going to do." ~ Henry Ford Your brand's identity is crucial, and the level of protection it receives through trademarks can significantly influence your ability to defend against rival businesses. Failing to secure your trademarks appropriately might leave you vulnerable to imitators who targ...

22 March 2024 Business

Lorena Duguid

How Patents Boost Your Supply Chain

Today's blog was written by our Head of Knowledge Management, Marios Georgiou. Securing patents for your inventions offers distinct advantages in both your supply chain and with customers. Patents serve as evidence of your innovation and reflect a dedication to quality and industry advancement. This fosters trust among suppliers, who view you as a ...

19 October 2023 Business Knowledge for IT

Lorena Duguid

Patent defence - The $1m Fallacy

Last week, my colleague Marios penned an outstanding article in which he debunked the misconceptions surrounding software patenting. This week, I am addressing another misconception – the belief that possessing a balance sheet is essential for patent defense, while also elaborating on the financial incentives for patenting. One common error that ...

05 October 2023 Bigger than Technology

See all 6 opinions by Lorena

Latest comments

Patent defence - The $1m Fallacy

Great point, Ketharaman, we totally agree at Intanify.  I think in this instance, a "silly" patent means one where the technology involved is not underpinning the business or innovative; or the patent is simply too broad.  These patents are often the ones that are invalidated (up to half of all patents in circulation, according to some studies!). 

This all amounts to a lot of trouble for not very much gain.  Seasoned investors, especially those with industry experience, have told us they can spot such spurious patents.  But in the end, you’re right - the patent office does get the final say. 

Thanks for your comment!

 

10 Oct 2023 10:16 Read comment

Lorena writes about

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