Marketing

9 articles tagged with this keyword

/ai

EToro launches AI-generated ad campaign

Trading and investing platform eToro is launching an AI-generated advertising campaign for the Paris Olympics.

/retail

Chase is the first bank in all lower 48 US states, what next?

Andrea Principe, managing director – Northeast division director – consumer banking, Chase, took to the stage at Future Branches in Boston to explore how while the banking industry faces challenges in sustaining core deposits, deepening customer trust, and building relationships, it is important to learn from failures, reengage with customers, and provide exceptional in-person experiences.

/people

PayPal builds advertising platform

PayPal is building an advertising platform, tapping into its trove of customer data to help merchants better target their ads.

/payments

Chase launches advertising platform that taps customer spending data

JPMorgan Chase has launched a digital media business that lets advertisers use transaction data to target the bank's 80 million customers.

/regulation

FCA warns FS firms and finfluencers to keep social media ads lawful

As it warns firms and so-called 'finfluencers' to keep their social media ads lawful, the UK's Financial Conduct Authority has published guidance for memes, reels and gaming streams promoting financial services.

/regulation

Finra fines M1 Finance over misleading social media influencer posts

M1 Finance has been fined $850,000 by the Financial Industry Regulatory Authority (Finra) for social media posts made by influencers on the fintech's behalf.

/retail

Pulsate raises $7.7 million in Series A funding round

Pulsate, a mobile-first customer engagement platform for community financial institutions, has raised $7.7 million in funding.

/retail

Roses are red, violets are blue, have you got a credit score above 702?

In time for Valentine's Day, the romantics at "lifestyle finance platform" Neon Money Club have launched a dating app for people with good to excellent credit scores.

/retail

Santander files complaint over Nationwide branch jibe advert - Sky

Santander has filed a complaint with the Advertising Standards Authority (ASA) over a recent Nationwide Building Society ad satirising bank bosses' attitudes to branch closures, according to Sky News.