Thought Leadership

Meet the ‘Consumer Tribes’ in banking identified by Mambu

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Editorial

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.

Laurel Wolfe, VP Marketing at Mambu, speaks on FinextraTV about the varying expectations among consumer segments, how banks & service providers should approach their product offerings with customer-centricity and how traditional sectors are entering the era of personalisation.

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