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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
PSR stands firm over reimbursement model for APP fraud

... or they should earn more float income by delaying all payments for doing greater due diligence, and thereby stiff 99.994% diligent payors who don't get scammed due to the fault of 0.006% (252626/4.5B*100%) negligent payors who do get scammed.

02 Aug 2024 13:33 Read comment

Why Digital Transformation at Banks Sucks Right Now (and How to Fix It)

Not sure why US banks are "struggling with digital transformation".

In the past decade, Top 6 US banks made profits - the key benefit of digital transformation - of a trillion dollars (Source) whereas fintechs, who were supposed to be the lighthouse of digital transformation, probably didn't even get a trillion pageviews of their websites and apps, let alone app installs or revenue or profits. 

01 Aug 2024 12:02 Read comment

Lloyds and Nationwide invest in Scottish AI fintech Aveni

LOL I can bet that ChatGPT won't quote Shakespeare if you don't prompt it to! But I do agree that it's easier to posture transparency, trust, and correctness with FinLLM and, above all, delivery misselling!!!

30 Jul 2024 12:08 Read comment

US regulators seek info on bank-fintech relationships

This is a good move, especially in the context of safety of money, which I highlighted in my blog post Bank v. Neobank: Safety Of Money In The Light Of Synapse - Evolve Fracas. However, it might eventually come down to the jursidiction of nonbanking regulators who regulate contracts across all industries e.g. FTC. 

29 Jul 2024 12:52 Read comment

Creating operational efficiency for banks through process mining

TY Steve M! 

If that be the case, is a Process Mining tool somewhat similar to BPM Modeling & Optimization tools like ARIS and SAP Signavio that are used during ERP implementations?

23 Jul 2024 13:39 Read comment

QR Code Payments: What Exactly Are They?

Wish QR codes also had an embedded link that I can tap and go wherever scanning it would take me. This would be especially useful for making payments. 

Many people send invoices with QR code via e.g.  WhatsApp. When I open the invoice on my smartphone, I cannot scan the QR code with the same smartphone. Right now, I either (1) Scan the QR on somebody else's smartphone, pay from their account, settle with them later, OR (2) Open the invoice message on Desktop WhatsApp on my laptop, and scan the QR with my smartphone. 

(People who don't have a laptop cannot use the second workaround.) 

If the QR had an embedded link, everyone can simply tap it on their smartphone and complete the payment without resorting to these clumsy workarounds.

23 Jul 2024 13:28 Read comment

Creating operational efficiency for banks through process mining

Having seen a Pega Process Dashboard at a Top 5 UK Bank 10+ years ago, I've believed that Process Mining unravels operational problems i.e. the process is basically okay but, on a particular day, some s**t has hit the fan somewhere, ergo the said process is facing bottlenecks and failing to deliver the required customer service SLA. 

From this article, I'm getting the feeling that Process Mining may also have to do with unearthing intrinsic defects / scope for improvement in processes (based on data and not just HiPPO). Am I right?

23 Jul 2024 12:38 Read comment

Chase stops customers using credit cards to make BNPL instalment payments

Unfo, the solution may not be that simple. Last I checked, roughly half of BNPL users in USA do not quality for a credit card. I'm guessing very few people out of the other half has more than one credit card. 

19 Jul 2024 14:46 Read comment

Chase stops customers using credit cards to make BNPL instalment payments

Outside of USA, I don't know any markets where BNPL installments could ever be paid with a credit card. JPMC just seems to be adopting RoW prudential lending practices. Of course, the fact that it has a competing BNPL product, does create optics problems for its move.

19 Jul 2024 11:46 Read comment

Banks in Singapore to phase out One-Time Passwords

My first experience of Online Banking in Germany, Switzerland, and India in ca. 2000 involved hardware tokens. Then they all switched to OTP in ca. 2010. Now, 25 years later, they're going back to hardware tokens. 

Reminds me of what Jean-Baptiste Alphonse Karr wrote, “plus ça change, plus c'est la même chose” or “the more things change, the more they stay the same.”

11 Jul 2024 15:50 Read comment

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Ketharaman writes about

  • artificial intelligence
  • security
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  • wholesale banking
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  • covid-19
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Ketharaman's opinion archive

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  • 2011 (9)
  • 2010 (1)
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