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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
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150
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's opinions

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Ketharaman Swaminathan

From Multichannel To Omnichannel And Beyond

Over the years, my background in IT marketing and product management has brought me close to the subject of how a software should be extended over new channels. I can recall being involved in drawing up specs for new channel suppport on the following occasions in the past 15-odd years: ERP in Branch Office in the mid '90s Internet ERP in the lat...

08 December 2013

Ketharaman Swaminathan

Why Banks Can't Transform Legacy Applications - Part 2

In Part 1 of this blog post, I'd described three issues with open systems that held banks back from transforming all their legacy applications to open systems. Here are three more: Sudden loss of functionality. In this brilliant article titled When Product Features Disappear – Amazon, Apple and Tesla and the Troubled Future for 21st Century Cons...

01 December 2013 /regulation

Ketharaman Swaminathan

6 Reasons Why Banks Can't Transform Legacy Applications

During a meeting with the CIO of a Top 5 bank in Germany, I was introduced to a lady who was retiring that same weekend. The CIO averred that she was the last employee in the bank's IT department who knew the nitty-gritty of a certain mainframe application. I pitched for a project to transform the legacy application to open system. The CIO promise...

25 November 2013 /regulation

Ketharaman Swaminathan

Is The US Closed Loop Payment System Increasing Credit Risk?

In other words, is the US "Closed Loop" payments system making Americans less creditworthy? For several years, American travelers have been having a tough time trying to use their magstripe credit cards in the EMV Europe. In India, many ecommerce and bill payment websites have recently started refusing American credit cards (click here fo...

06 October 2013 /payments

Ketharaman Swaminathan

Mobile Wallet Has Few Takers - Even At Starbucks

In a world that's awash with exuberant projections of mobile payment spends in 2022 from products that are not yet launched in 2013 - no, I’m not just looking at you, ISIS - GigaOm introduced a sense of reality by providing some actual figures. Quoting Berg Insight in this article, GigaOm reported a total mobile payment spend of US$ 500M in the US...

30 September 2013

Ketharaman Swaminathan

Accelerating Mobile Wallet Adoption By Fixing What's Broken

In Mobile Wallets Should Fix What's Broken - And It Ain't Payments, we saw why consumers were more likely to try out mobile wallets for store loyalty cards than debit or credit cards. In this post, we’ll go beyond initial adoption and see where these two mobile wallet use cases - “mobile loyalty” and “mobile payment” respectively - stand with resp...

16 September 2013

Ketharaman Swaminathan

Mobile Wallets: Fix What's Broken - And It Ain't Payments

My leather wallet wore out recently. With so much buzz around mobile wallets, I was wondering if I should even bother with another leather wallet. Before switching to a mobile wallet, I inventoried the contents of my wallet and arranged them into the following two piles: LHS: This pile contained payment related items such as cash, two credit cards ...

09 September 2013

Ketharaman Swaminathan

Will High NIM Propel Indian Banks Into FORTUNE 500?

The fragmented state of the banking industry and, arguably, the relatively conservative policies of the Indian banking regulator Reserve Bank of India, have kept the assets of Indian banks somewhat subdued compared to their global peers. Not surprisingly, league tables that use asset as the benchmark to rank banks have always been bereft of an ent...

22 July 2013 /retail /wholesale

Ketharaman Swaminathan

Open Letter To My ePayment Gateway Company

The proverbial ink has hardly dried on my blog post titled Mobile OTP: Cyanide Or Caffeine For Online Payments? than I saw the following 'kiss-of-death' screen on my laptop <Finextra readers to please scroll to the bottom of the page>: This happened on the very first occasion that I'd tried to pay my broadband bill online after the new secu...

14 June 2013 /payments

Ketharaman Swaminathan

Mobile OTP: Cyanide Or Caffeine For Online Payments?

I recently received an SMS from one of my credit card issuing banks - the Indian subsidiary of a British high street bank that has a global presence - informing me about the following change in procedure for using its credit cards online: "With immediate effect, for each online transaction on your BANK1 Credit Card, an OTP (One Time Password) ...

03 June 2013

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Ketharaman writes about

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Ketharaman's opinion archive

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