Ketharaman Swaminathan

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Founder and CEO

GTM360 Marketing Solutions

Member since

17 Apr 2009

Location

Pune

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Ketharaman's opinions

Why Nobody Went To Jail For The Great Financial Crisis

On the tenth anniversary of the bankruptcy of Lehman Brothers, the media is full of articles questioning why nobody went to jail for the Great Financial Crisis that followed. Take, for instance, A crisis nobody went to jail for. According to most of these articles, the GFC happened beause of greed, laziness, cronyism and cheating by banks. We can ...

04 December 2018 /regulation /wholesale

How To Make Your Product 10X Better

This is a slightly edited version of my answer to the following Quora question: Usually, there are many apps in the market, the developer remains blissfully unaware of them, develops a similar app without being cognizant of the other apps, and then wonders what went wrong. Yours is the right question. It’s a pleasure answering it even though I’ve...

07 November 2018 /payments

Will You, Won't You, Will You, Won't You Get Your Blockchain App?

A newly started electronic brokerage gave free eTrading accounts to all employees of the company in which I was working in circa 2000. I signed up for one immediately. Since then, I've done all my stock trading online. I "dematerialized" all physical shares I held at the time. All subsequent shares I bought and sold have been natively in ...

12 October 2018 /retail

Upside Of Brexit For IT Industry

When my employer posted me to Germany in the early 2000s to open its subsidiary for the so-called D-A-CH (German speaking) market of Europe, we had no reference customer in Germany. When prospects would ask who we worked with, I'd list out the names of several American customers. Prospects would shake their head and ask for references in Europe. I...

02 October 2018

Artificial Intelligence in User Interface Design

SAAS users experience frequent UI changes. The sales order button suddenly moves from top left to bottom right of the screen. The funnel report disappears from the splash screen. I could go on and on but the point is, too many changes in UI drain productivity and escalate training costs. Beyond a certain extent, they might even drive customers to c...

17 September 2018 /ai

Five Ways To Convert Freemium To Premium

To generate rapid traction for their products, many SAAS providers offer a Freemium plan, which is free access to a truncated version of their full blown software that comes at a price. By doing so, they expect that users will play around with their software without any risk and upgrade to the premium version in a couple of months. Alas, this is li...

04 September 2018

Technology Platform - Go Wide Or Go Deep?

We come across the “Go Wide or Go Deep?” question regularly in our outsourced product management engagements. (Should the term “outsourced product management” intrigue you, see Who The Heck Outsources Product Management?). Let’s take a typical scenario: An IT company has developed a horizontal technology platform without reference to any specific s...

13 August 2018 /payments

Three Ways To Boost The Appeal Of Targeted Offers

Targeted offers have become famous. That’s not to say they’ve become popular. The disconnect is because brand managers report low conversion rates of offers made to offers redeemed. One main reason why consumers don't redeem targeted offers is their low monetary value compared to the effort required to redeem them. To be sure, there are other reas...

02 August 2018 /retail

Beware Of Committing Harakiri By Lying With Big Data

I recently saw the following post on LinkedIn: “95% of banks in the study have created innovation labs.” This figure seemed extremely high to me. I did a quick-and-dirty survey of three banks in my circle. Not one of them has an innovation lab. Nevertheless, I couldn't conclude that the author of the post was lying because I couldn’t find evidence ...

16 July 2018 /payments /retail

How Blockchain Can Crack The Holy Grail Of Loyalty Programs

Loyalty programs give reward points to consumers for making purchases and let consumers redeem their reward points for gifts. By their very nature, reward points look like an alt-coin and quack like an alt-coin. Now, thanks to blockchain, reward points can pass the Duck Test and become an alt-coin. I've heard of a few platforms that help brands bu...

05 June 2018 /retail

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