Ketharaman Swaminathan

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Founder and CEO

GTM360 Marketing Solutions

Member since

17 Apr 2009

Location

Pune

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Ketharaman's opinions

Banks Or Fintechs: Who Is Ahead?

In Why Banks Will Never Catch Up With Fintechs, I shared my thoughts on why I believe that Banks will never be able to catch up with Fintechs in terms of the User Experience of their websites and apps. (Above post explains the exact difference between bank and fintech.) That post was about the UX of a Financial Services Product. This post is abou...

30 October 2020 /retail /wholesale

Ten Ways To Protect Yourselves From Fraud

There are a lot of fraud-like situations, where there’s no fraud in the strictest sense of the term, but consumers feel defrauded. Let me give a few examples: Price of a certain item is 225 (in whichever currency) at one outlet of a chain store in one zip code and 265 at another outlet of the same chain store in the adjacent zip code. Price of a c...

04 August 2020 /crime /covid-19

Are Digital Natives Losing Their Data Chops?

According to the popular narrative, new age companies leverage data in virtually every facet of their business (as against traditional companies that run on intuition). To a large extent, this belief is right. Many digital natives owe their spectacular rise in the last decade or two to their prowess with data and analytics. A big part of Amazon’s s...

22 June 2020 /retail

Demystifying The Ubiquitous Sample Size Of 2000

Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant conclusions about the behavior of the population. In common speak, the expression "statistically significant" means "valid". Nevertheless, if you're like me, you regularly come across ...

04 May 2020 /people /retail

Why Banks Will Never Catch Up With Fintechs

Banks are way ahead of Fintechs in terms of revenues, profits and customer numbers. To that extent, the "catch up" in the context of this post refers solely to User Experience of websites, mobile apps and any other kinds of software used by consumers of banks and fintechs (collectively "apps"). Before I dive deeply into the cen...

08 January 2020 /retail /startups

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