Ketharaman Swaminathan

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Founder and CEO

GTM360 Marketing Solutions

Member since

17 Apr 2009

Location

Pune

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Three Strike Rule To Eliminate Cybercrime

In his ET WEALTH column entitled If it seems too good to be true, it probably is, Dhirendra Kumar describes the following asymmetry between victims and perpetrators of cybercrime: "Individual victims - even when they are well-off and educated - are poorly equipped to detect fraud. The fraudsters are invariably well-experienced at what they're...

01 December 2022 /payments /crime

Why Don’t UPI / Zelle Provide Fraud Protection?

There's a lot of buzz around cybercrime. Not a week goes by when we don't hear of someone or the other losing money to scammers and fraudsters via UPI / Zelle et al. Let's consider the following ubiquituous cybercrime described in Why Is It So Hard To Catch Cybercriminals?. "Joe uses UPI to buy something from Jane, and does not get what he ord...

27 October 2022 /payments /crime

Teardown Of Web3 Tokenonomics

“A basic premise of Web3 is that every product is simultaneously an investment opportunity” - Matt Levine The previous post entitled How Crypto Tokenonmics Is Revolutionizing Web3 was about the revolutionary impact of tokenomics on Web3 software. In this post, we will do a deep dive into the following characteristics of Tokenomics. The genuine Tok...

05 October 2022 /regulation /crypto

Fraud v Scam: Who Is Liable For Cybercrime

We took the following example of a cybercrime in Why Is It Hard To Catch Cybercriminals? Joe uses a digital payment to buy something from Jane, and does not get what he ordered. In this context, digital payment is any A2A RTP like UPI (India), FPS (UK) or Zelle (USA). (For the uninitiated, A2A RTP stands for Account-to-Account Real Time Payment, w...

07 September 2022 /payments /crime

How Crypto Tokenonomics Is Revolutionizing Web3

In the traditional Onprem software paradigm, a Customer pays the full License Fee of the software upfront and gets the rights to use the software in perpetuity. If he wants maintenance and updates, he additionally pays AMC every year, which is typically 18-22% of the LF. Upgrades are charged separately, as and when they're available. In the modern...

23 August 2022 /cloud /crypto

Why Is It So Hard To Catch Cybercriminals?

When the authorities say cash leads to tax evasion, counterfeiting, etc., the common man ("Joe") thinks it's because cash is anonymous. When they goad him to ditch cash and move to digital payments, Joe assumes that digital payment will eliminate fraud because it's not anonymous. Then, one day, Joe uses a digital payment like UPI to buy ...

11 August 2022 /payments /crime

Column Will Help Open Banking Scale New Heights

Fintechs have gestured for years that they will disrupt traditional banks with their shiny apps. When asked uncomfortable questions about lacking banking license, finsurgents have brushed off those concerns with the offhand remark that banking license is only a commodity. Nobody got disrupted except some of those trash-talking fintechs. Enter COLU...

18 July 2022 /retail /predictions

Blockchain Loyalty Programs - Sizzling Or Fizzling?

I’ve been asked many times to share my take on the latest status of Rakuten Coin, an altcoin that I wrote about in How Blockchain Can Crack The Holy Grail Of Loyalty Programs four years ago. That is not strictly true. I’ve been asked only once, by a certain @droskill on Twitter. The Rakuten coin was launched in 2018 - but I can find a single mentio...

06 June 2022 /startups /crypto

Open Banking: EU v. USA

Open Banking is a flop, it’s too costly, clunky, and businesses struggle to make money from it. - Anne Boden, CEO of Starling Bank, to Treasury Committee (Source). After a regulatory mandate and nearly five years of media buzz, EU Open Banking recently crossed 5 million users. See Open banking passes five million user milestone. On the other hand,...

18 April 2022 /regulation /retail

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